Top 5 Tower Defense Games on Android in Brazil: Q3 2023

In the third quarter of 2023, the Tower Defense genre on Android in Brazil saw diverse trends in downloads, revenue, and weekly active users. Here’s a closer look at the performance of the top 5 games.

Plants vs. Zombies™ by ELECTRONIC ARTS maintained a steady performance throughout the quarter. Downloads started strong, peaking at around 60K in early July, then fluctuated before stabilizing around 40K-45K by late September. Revenue exhibited a similar pattern, peaking at approximately $131 in early August before gradually declining to $82 by the end of September. Weekly active users remained robust, with a slight uptick from 523K in late June to around 475K by the end of September.

Bloons TD 6 NETFLIX, published by Netflix, Inc., showed a declining trend in downloads over the quarter. The game started with about 31K downloads in late June, peaking at 48K in mid-July, and then gradually dropped to around 21K by the end of September. Despite this, weekly active users increased significantly, starting at 41K in late June and reaching a peak of 127K in early September before slightly declining to 110K by the end of the quarter.

Plants vs Zombies™ 2 also from ELECTRONIC ARTS, experienced varied trends. Downloads fluctuated, starting at 47K in late June, peaking at 55K in early July, and settling around 22K-24K by late September. Revenue showed a decreasing trend, starting at approximately $2K at the end of June and dropping to $1.1K by the end of September. However, weekly active users showed resilience, starting at 582K in late June, peaking at 669K in early July, and concluding at 648K by the end of September.

Alien Fight: Police vs Zombie by HIGAME Jsc, a newer entry, showed a sharp decline in downloads from its peak of 106K in early July to around 9.8K in early September. Despite the drop in downloads, weekly active users remained relatively stable, peaking at 156K in early July and maintaining around 97K-113K towards the end of the quarter.

Rush Royale: Tower Defense TD by MY.GAMES B.V. demonstrated a consistent performance with some fluctuations. Downloads started at 23K in late June, peaking at 29K in mid-July, and then gradually declined to around 11K by the end of September. Revenue saw a peak at approximately $21K in early August before declining to around $13K by late September. Weekly active users showed a gradual decline from 147K in late June to around 96K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s platform.